Driving transformational change

The Authentic Purpose Approach

People Planet Purpose


Our holistic approach and unique partnerships deliver solutions to our clients  
that 'open their eyes...' to new ways of working.
Aire Global


Our aim is to bring about a radical change in how organisations operate and perform.

Leaders with an authentic purpose are needed to drive this transformation - those who operate with conviction to make a real difference for themselves and others.

We provide the space for delegates to expand their awareness, the transformational tools to apply that awareness and a community to belong in transforming the world.

Authentic Purpose is the solution that can unite and unleash the resourcefulness of workforces across all industries to drive change in support of authentic leaders bound by common purpose which will foster a culture of true belonging.


“When we live our purpose, have shared values, and create an environment where feelings are shared amongst team members - we create a sense of belonging,”
Todd Brook, Engagement Multiplier’s chief solutions officer.


Purpose Driven Results

‘The bottom line is that Purpose, done well, drives performance’.


Quantified potential of purpose to transform organisational performance from average to outstanding.

  • 2016 Korn Ferry study that showed Purpose-focused organisations have growth rates three times the average for their sector
  • 2017 Havas Media Meaningful Brands study showed that meaningful brands have outperformed the stock market by 206% over the last 10 years
  • Unilever has reported that its brands with a consumer-recognised Purpose are growing 50% faster than those without and are delivering 70% of their total growth
  • Whilst Gallup’s global employee engagement study shows only 13% of employees worldwide are actively engaged at work
  • A 2016 study from Deloitte showed that 73% of employees who work at a Purpose-driven company feel engaged.

Sources: thersa.org. From the Royal Society of Arts research. Article by Jeff Macdonald FRSA